Who are we? 

Lanari is a woman-owned, U.S.-made brand devoted to the art of garment care. Created by a lifelong knitter with a deep appreciation for slow fashion, Lanari was born from the belief that caring for what we wear is part of caring for what we value. Each bottle holds a gentle, pH-balanced formula crafted from plant-based ingredients that cleanse and preserve natural fibers like wool, cashmere, and silk — keeping them soft, fresh, and made to last. 

Our process is intentional and local. Every bottle is made in the United States, allowing us to maintain the highest quality standards while eliminating import tariffs and the long supply chains that strain both cost and planet. Lanari’s formula is thoughtfully clean — biodegradable, vegan, and scented only with essential oils of lemongrass and sage — no harsh chemicals, no synthetic fragrance, no unnecessary fillers. 

We exist to support a slower, more mindful way of living. By turning everyday garment care into a ritual of preservation, Lanari invites you to slow down, care deeply, and protect the pieces you love — one gentle wash at a time. 

How we do it differently

  • Made close to home 

    Every bottle of Lanari is produced start to finish in the United States — from formulation to filling.By keeping production local, wemaintainquality, ensure fair labor, andeliminatethe import tariffs and long shipping routes that inflate prices and carbon footprints.

  • Rooted in slow fashion 

    Lanari was born from a maker’s mindset — a knitter who values craftsmanship, natural fibers, and lasting quality.We design our products for those who believe that caring for your clothes is part of caring for the things you create and own.

  • Thoughtfully clean 

    Our formula uses onlywhat’snecessary — no fillers, no synthetic fragrances, no optical brighteners.Every ingredient is plant-based, biodegradable, and chosen for its ability to clean gently and preserve the natural texture of fine fabrics.

  • Beautiful simplicity 

    We believe garment care should feel intentional and beautiful.Lanari’s minimalist design, subtle scent, and balanced formula elevate the ordinary act of laundry into a ritual of care and calm.